TheHardwareIndustry.com

The Hardware Industry dot com is committed to assisting manufacturers in the collection and management of critical product evaluation data used to bring new product to market in a timely and cost-effective manner.

The Hardware Industry dot com is an innovative Web-based solution to the industry wide problem of how a manufacturer can get new product into the hands of the retailer with a minimum of expense and effort.

The Web site consists of a suite of tools that allow you to introduce new product to thousands of hardware retailers at a fraction of the cost associated with current methods. You add product, design your survey, and invite retailers to participate. We do the rest. We collect the survey results, compile them into efficient and effective real-time reports, managing your contacts and invitation mailings, create shipping labels, and track retailers traffic.

This program works very much like a traditional library in that retailers can request, or check out, three sample products from participating manufacturers in exchange for a comprehensive evaluation of each item. Subsequent samples will require the retailer to complete at least one evaluation before another sample is shipped. Retailers will have to register to participate in this program.

This program is completely paperless. Evaluations are kept on thehardwareindustry.com's servers for easy retrieval by the manufacturer. A report engine can 'slice and dice' the data into reports that can be printed or downloaded. These reports can be organized by the retailer's wholesale affiliation, state or region right down to zip codes, date ranges, and much more.

The entire program is customizable by the manufacturer. You choose how and when to receive requests for product and evaluations. We can text message your cell phone at 9am each day alerting you that product needs to be shipped, and we can email copies of the days evaluations directly to your in-box at 3pm. Whenever, wherever, It's up to you. Your extensive suite of tools can do all this as well as limit your exposure on expensive items by setting a maximum number of items to include in your campaign.

You design the surveys to solicit the information that matters to your organization. Add as many survey questions as you wish and choose the scale for their response. You can even choose to have a comment box added to each question allowing the retailer to elaborate on their response.

The Hardware Industry dot com is an essential tool to help manufacturers acquire critical data needed to launch a new product or evaluate an existing product with sluggish sales history. This data is invaluable to both the manufacturer and the prospective wholesaler in determining whether a product should be stocked in a wholesaler’s warehouse.